April 2015
Beginner
320 pages
3h 36m
English
Content preview from The Pocket Universal Principles of DesignBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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064 Gutenberg Diagram
A diagram that describes the pattern followed by the eyes when looking at a page of information.
• Western cultures read displays from top-left to bottom-right, sweeping from left to right as they progress. The tendency to follow this path is described as “reading gravity”.
• Layouts that follow the diagram and work in harmony with reading gravity purportedly improve reading rhythm and comprehension, though there is little empirical evidence to support this.
• The Gutenberg diagram is only predictive of eye movement for homogeneous displays of information.
• Consider the Gutenberg diagram in layout and composition when elements are evenly distributed. Otherwise, use the weight and composition of elements to lead the eye. ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.