April 2015
Beginner
320 pages
3h 36m
English
Content preview from The Pocket Universal Principles of DesignBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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084 MAFA Effect
The average face of a local population is generally more attractive than any individual face.
• People find the most average facial appearance (MAFA) of a population more attractive than faces that deviate from the average. Population refers to the group in which a person lives or was raised.
• The effect may be due to the fact that evolution tends to select out extremes. Therefore, a preference for averageness, which results in increased symmetry, may have evolved as an indicator of fitness.
• Use composite images of faces from target populations to represent local perceptions of beauty.
• Consider digital compositing and morphing software to create attractive faces from common faces for advertising and marketing campaigns, especially ...
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