The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively

Table of contents

1. Title Page
2. Copyright Page
3. Praise for The Power of Communication
4. Dedication Page
5. Contents
6. Foreword
7. Acknowledgments
   1. Logos Institute for Crisis Management & Executive Leadership
   2. Marines
   3. New York University
   4. Wharton/University of Pennsylvania
   5. Professional Colleagues
   6. Corporate Clients
   7. Family
8. About the Author
9. Introduction: Leadership, Discipline, and Effective Communication
   1. Why Warfighting?
   2. About the Marines
   3. Communication Is a Leadership Discipline
   4. How This Book Came About
   5. About This Book
10. Part I. Leadership and Communication: Connecting with Audiences
    1. 1. Words Matter
       1. The Power of Communication
       2. Strategy = Ordered Thinking
       3. The Nature of Effective Leadership Communication
       4. Senator John McCain’s Blunder
       5. David Letterman Jumps In
       6. The Audience Has Its Own Ideas
       7. Losing Face
       8. The Struggle to Win Hearts and Minds
       9. Connecting with Audiences
       10. Recap: Best Practices from This Chapter
       11. Lessons for Leaders and Communicators
    2. 2. Taking Audiences Seriously
       1. What Bill Gates Said/What the Audience Heard
       2. Netflix Misfires—Twice
       3. Second Stumble
       4. Yet Another Stumble?
       5. Restraining the Imperious Executive
       6. Orienting on the Audience
       7. Audience Engagement Checklist
       8. Recap: Best Practices from This Chapter
       9. Lessons for Leaders and Communicators
    3. 3. Words Aren’t Enough
       1. Walk the Talk
       2. Hurricane Katrina, New Orleans, and the U.S. Government
       3. Overnight, Sunday to Monday: Katrina Strikes
       4. Monday: New Orleans Under Water
       5. Tuesday: The Reality Sets In
       6. Wednesday: The Situation Is Dire; Government Seems Not to Get It
       7. Thursday: Things Fall Apart
       8. Friday: The President Steps Up But Misfires
       9. Weekend: Blame Game
       10. Monday, September 5: Self-Inflicted Harm
       11. Wednesday: President Bush and Michael Brown as Laughingstocks
       12. Friday: FEMA Director Brown Is Out
       13. Aftermath
       14. Trust, Consequences, and the Say-Do Gap
       15. FEMA Resets Expectations
       16. Recap: Best Practices from This Chapter
       17. Lessons for Leaders and Communicators
    4. 4. Speed, Focus, and the First Mover Advantage
       1. The Second Battle of Fallujah
       2. The Marines Act on the Fallujah Shooting
       3. Abu Ghraib and Loss of the First Mover Advantage
       4. The First Mover Advantage and Celebrity Scandal
       5. Operationalizing the First Mover Advantage
       6. Recap: Best Practices from This Chapter
       7. Lessons for Leaders and Communicators
    5. 5. Initiative, Maneuver, and Disproportionality
       1. Race Trumps Healthcare
       2. Initiative and Response
       3. Adventures in Time
       4. Recap: Best Practices from This Chapter
       5. Lessons for Leaders and Communicators
11. Part II. Strategy and Communication: Planning and Execution
    1. 6. Goals, Strategies, and Tactics: Preparing and Planning
       1. Planning Isn’t Looking at a Calendar; It’s Looking at a Chessboard
       2. Hurd to the Rescue
       3. Hurd on the Street
       4. Measure Twice, Cut Once
       5. Understanding Strategy: Thinking Clearly on Three Levels
       6. The Strategic Level
       7. The Operational Level
       8. The Tactical Level
       9. Template for Planning: For Being Strategic in Leadership Communication
       10. Recap: Best Practices from This Chapter
       11. Lessons for Leaders and Communicators
12. Part III. Building Skills: Getting Good at Communicating Well
    1. 7. Performance: The Physicality of Audience Engagement
       1. Commitment to Self-Development
       2. Connecting at a Distance
       3. Engaging Audiences
       4. Physicality: Let Me Hear Your Body Talk
       5. Stand and Deliver
       6. Connecting with Eye Contact
       7. Stagecraft
       8. Using Visuals Effectively
       9. Recap: Best Practices from This Chapter
       10. Lessons for Leaders and Communicators
    2. 8. Content: Word Choice, Framing, and Meaning
       1. Metaphor and the Management of Meaning
       2. Reframing
       3. Meeting People Where They Are
       4. Recap: Best Practices from This Chapter
       5. Lessons for Leaders and Communicators
    3. 9. Audiences: Attention, Retention, and How Hearts and Minds Work
       1. I Second That Emotion
       2. I Feel Your Pain
       3. We Happy Few
       4. Baby, I Was Born This Way
       5. Keep Calm and Carry On
       6. The Amygdala and Audience Engagement
       7. Adapting to the Amygdala: Five Strategies for Audience Engagement
       8. The Primacy of the Visual: The Eyes Have It
       9. Air Thin
       10. Recap: Best Practices from This Chapter
       11. Lessons for Leaders and Communicators
    4. 10. Putting It All Together: Becoming a Habitually Strategic Communicator
       1. Communication Is a Leadership Discipline
       2. Nine Principles of Effective Leadership Communication
       3. Closing Considerations
13. A. Warfighting Principles for Leadership Communication
14. Endnotes
    1. Introduction
    2. Chapter 1
    3. Chapter 2
    4. Chapter 3
    5. Chapter 4
    6. Chapter 5
    7. Chapter 6
    8. Chapter 7
    9. Chapter 8
    10. Chapter 9
    11. Chapter 10
15. Index