1. Jessica Durando, “BP’s Tony Hayward: ‘I’d like my life back,’” USA Today, June 1, 2010, http://content.usatoday.com/communities/greenhouse/post/2010/06/bp-tony-hayward-apology/1.

2. Clifford Krauss, “Oil Spill’s Blow to BP’s Image May Eclipse Costs,” The New York Times, April 29, 2010, www.nytimes.com/2010/04/30/business/30bp.html?hp.

3. George Lakoff and Mark Johnson, Metaphors We Live By, Chicago: The University of Chicago Press, 1980: 1.

4. Carl Von Clausewitz, Michael Howard, and Peter Paret, On War, Princeton, NJ: Princeton UP, 1976: 149.

5. Von Clausewitz, On War: 87.

Chapter 1

1. Steve Jobs, Apple Music Event, Cupertino, California, October 23, 2001, Speech.

2. Apple Inc., Apple Reinvents the Phone with iPhone, ...

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