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The Principles of Beautiful Web Design, 3rd Edition by James George, Jason Beaird

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Chapter 2 Color

Whether you’re defusing a ticking time bomb, or trying to design a decent-looking site, if you choose the wrong color—you’re doomed. Okay, so the wrong color selection for a client’s site is unlikely to be the death of you, but it could curtail your budding career as a web designer. Choosing colors is no simple matter. There are aesthetic, identity, and usability considerations to take into account. And, to make matters worse, most modern displays can render more than sixteen million colors. That’s a huge number of horrible color combinations just waiting to happen!

Fortunately, there’s no need to be a swatchbook-carrying color consultant to make good color choices. A wealth of knowledge is available, from touchy-feely ...

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