GradientsColor Gradation SimplifiedShade Gradation with StrokesLight and ShadingShading of HemisphereLight and Shading on Simple MarksChiaroscuro in Logo DesignLogo VisibilityGraphic DeviceBlack on White vs. White on BlackSame-sized LookBone EffectBone Effect in Logo DesignOvershootBalancingVisual ParadoxesTypes of Visual ParadoxesImpossible FiguresImpossible Figures and Logo DesignMotion IllusionAmbiguous FormsSymmetry vs. AsymmetrySolid vs. LineSharp vs. RoundPattern as a Design ElementDimensionDialectical ApproachCompositionExperimentation and AccidentsCopying vs. ImitationClient RelationsReal-life Objects as Aids