Contents - The Product Manager's Desk Reference 2E [Book]

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CONTENTS

List of Illustrations

List of Templates

Foreword Practice What You Preach: A Case Study on Steven Haines … Bob Corporale

Introduction The Accidental Profession

FOUNDATIONS OF PRODUCT MANAGEMENT

Introduction to Module 1

What Is Product Management?

Question 1: What Is a Product?

Product Lines

Product Portfolios

Solutions, Bundles, and Systems

Product Elements and Modules

Question 2: What Is Management?

What Is a Product Manager?

What Does a Product Manager Really Do?

Question 3: What Is Product Management?

Question 4: How Does Product Management Transform a Business?

Discovery and Innovation

New Product Planning Phases

...

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