Chapter Four

Understanding social factors in alcohol reward and risk for problem drinking

Catharine E. Fairbairn*; Brynne A. Velia    Department of Psychology, University of Illinois at Urbana-Champaign, Champaign, IL, United States* Corresponding author: email address:


Researchers have long sought to capture acute rewarding effects associated with drinking alcohol with the view that a better understanding of alcohol's rewards will ultimately inform our knowledge of factors motivating problematic drinking. Importantly, however, although most everyday alcohol consumption occurs in social contexts, and drinkers report that socially enhancing effects of alcohol motivate their drinking, researchers studying alcohol's effects ...

Get The Psychology of Learning and Motivation now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.