CHAPTER 6: PROBLEMS WITH POLICIES
In their book Competing for the Future,16 Hamel and Prahalad describe an experiment in which a group of researchers observed monkeys’ behaviour. Five monkeys were put in a room with bananas hanging from the ceiling. A pole was placed in the middle to access the bananas.
Each time a monkey tried to climb the pole, the rest of the monkeys were soaked with cold water. After a few repetitions, the monkeys started to physically reprimand whoever climbed the pole. Naturally, no monkey dared to go up the pole again.
Scientists then took one of the monkeys out of the room and replaced it with another one. The new monkey saw the bananas and tried to reach them by climbing the pole, but was disciplined immediately by the ...
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