For more than 30 years The Radio Station has been the go-to textbook for all things in radio broadcasting education. In keeping with traditions both old and new, this edition stays the course, offering readers up-to-the-moment information about practices, issues, trends, and developments in terrestrial, Internet, and satellite radio. A new chapter introduces students to an extended discussion of career opportunities, featuring essays by accomplished Millennial professionals in the key areas of sales, promotion, programming, and engineering. Numerous industry veterans—many for the first time—share their insight and opinions in every chapter. Additional highlights include:

Chapter 1: This ...

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