Take a look at your website.
Who does it talk about? You? Or your customers?
Almost always, the websites of small and medium-size privately held companies are completely about the companies themselves, with almost no information about their customers.
Here's the same question, asked a different way:
Here is the single, most important website change you can make to grow your business:
In Chapter 4 we talked about the most critical mindset shift you need to grow your business quickly: Instead of focusing your mind and your conversation on the products and services you sell, focus on the tremendous ways you help your customers.
This is also the most important website edit you can make: Focus less on your capabilities and your products and services, and talk about your customers.
Here are three concrete steps to take: