The Science of Serendipity: How to Unlock the Promise of Innovation

Index

48 (mobile phone operator) 99–104

Adams, Douglas 219

Allan, Dave 4, 5

Amazon 206–7

ambition 27–30

antidepressant drugs 62–3

Apple 209

Apple iPhone 56, 117, 208

Arkwright, David 202, 203

ASOS 32–4

Averdieck, James 114–16

Axe brand 27–9, 81

B&Q 197–9

Ban Roll-On deodorant 71

Barclays Bank 116–18, 205

battle plan 227

Beckham, Victoria 29

Bell, Andy 13

Bezos, Jeff 122

Bird, Brad 141

Blockbuster 206

Boots 93–5

Boulanger, Pierre-Jules 192–3

BP 71–3

brainstorming 225

Brower, Charles 126

Brown, Dr David 11–14

Bullet Train 71

bureaucracy

examples/metaphors 187–8

managing 189

Cake Club 149, 150

Calver, Simon 206–7

capability lens 68–9, 87

Captain One Minute, Pirate the Next 21, 25–6, 123, 189, 207

collaborative 35–8

confident 32–4

finisher 42–4

flexible 38–42

humble 30–31

unreasonably ambitious 27–30

Carlson, Dr Curtis 208

Castorama 197

Cheshire, Ian 197–8

Chief Innovation Officer (CIO) 23, 211–12

Childs, Darren 200

Churchill, Winston 140

Citroen 2CV 192–3

clues 78–81, 83–5, 87

clutter 135

benefits of 152–60

co-creation 96, 99–102

brief with limited scope 103

handpicked customers 103

holistic approach 104

intensity 104

makes momentum 99–105

resources 104

skeleton plan 103

vs traditional/sequential approach 99, 102–3

collaboration 35–8, 126

collision of ideas

eating/drinking together 144–7

hot desking 147–8

mingling 149–50

physical/emotional 144

reasons behind 141–3

Comroe, Julius H. 17

confidence 32–4

Consumer Shoes exercise 75–8

consumers 16

eccentric/extreme 66–8, 87

knowing who ...