The She Spot

Index

Aarons-Mele, Morra, BlogHer, 118

abortion, values-driven debate, 29

action, motivation for taking, 45-46

activism

climate, xiii

collaborative, 67-69

advertising

televised political, 68

word-of-mouth, 70-71

advocacy, making connections, 3

affiliations, group, 57

affirmative action, University of

California Regent’s ban on, 22

agenda, political dialogue, 118

Amazon.com, information sharing features, 67

American Airlines, marketing mistakes, 117

American Candidate, Lisa Witter, xxii

Andersen, Katya, Robin Hood Marketing:

Stealing Corporate Savvy to Sell Just Causes,8

answers, arriving at perfect, 82

appeals

filtering through the daily barrage of, 8

for specific needs, 83

aspirations, personal, 33

audience

targeting the female, 5-6

women, ...