April 2014
Intermediate to advanced
304 pages
5h 51m
English
book
The Silk Road Rediscovered: How Indian and Chinese Companies Are Becoming Globally Stronger by Winning in Each Other s Markets
by Anil K. Gupta, Girija Pande, Haiyan Wang
Content preview from The Silk Road Rediscovered: How Indian and Chinese Companies Are Becoming Globally Stronger by Winning in Each Other s Markets
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Chapter 4Making China a Second HomeMahindra Tractors in China
China is the best thing that happened to India. Now we can say to the politicians, “Look, this is our competition, this is what they're doing. Why aren't we?” It's something to whip up our competitiveness. China is the benchmark.… For a country that invented yoga, the science of stretching, we just didn't stretch ourselves.1—Anand G. Mahindra, chairman and managing director, Mahindra Group2
The story of Mahindra Tractors in China is one of ambition combined with discipline and a willingness to learn. Along with the automotive sector (which focuses largely on SUVs), tractors is one of the two core businesses of the Mahindra Group. It is also the one that gives the group a market ...
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