Chapter 6Driving Indirectly into ChinaTata Motors and Jaguar Land Rover
Which country does Tata Motors earn most of its revenues from? The answer is no longer India, nor is it the UK, HQ to Jaguar Land Rover (JLR), the marquee brand Tata Motors acquired in 2008. It's not even Europe, another strong market for JLR. And the US is only fifth in line. In FY 14, Tata Motors is likely to earn more revenues from China than from any other country or region.1—Lijee Philip, Economic Times, August 20, 2013
Tata Motors' success with Jaguar Land Rover in China illustrates the power of an indirect route from India to China. At the country level, India does not enjoy a particularly strong “national brand” in automobiles the way it does in, say, information ...
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