Skip to Main Content
The Social Employee: How Great Companies Make Social Media Work
book

The Social Employee: How Great Companies Make Social Media Work

by Cheryl Burgess, Mark Burgess
August 2013
Beginner content levelBeginner
288 pages
6h 31m
English
McGraw-Hill
Content preview from The Social Employee: How Great Companies Make Social Media Work

NOTES

Introduction

1. Cheryl Burgess. “The Rise of the Employee Brand.” Blue Focus Marketing. http://www.bluefocusmarketing.com/blog/2012/03/01/the-rise-of-the-employee-brand/

Chapter 1

1. Mark Fidelman. Socialized! (Brookline: Bibliomotion, 2012), Kindle edition: location 2891.

2. Mike Myatt. “10 Reasons Your Top Talent Will Leave You.” Forbes. Accessed January 8, 2013. http://www.forbes.com/sites/mikemyatt/2012/12/13/10-reasons-your-top-talent-will-leave-you/

3. Jennifer Aaker. “Building Brands Inside Out.” eCorner: Stanford University’s Entrepreneurship Corner. Accessed January 8, 2013. http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2580

4. John Hagel. “The Paradox of Preparing for Change.” Edge Perspectives with John Hagel. Accessed ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Social Customer Experience: Engage and Retain Customers through Social Media

Social Customer Experience: Engage and Retain Customers through Social Media

Dave Evans, Joe Cothrel

Publisher Resources

ISBN: 9780071816410