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The Social Employee: How Great Companies Make Social Media Work by Mark Burgess, Cheryl Burgess

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NOTES

Introduction

1. Cheryl Burgess. “The Rise of the Employee Brand.” Blue Focus Marketing. http://www.bluefocusmarketing.com/blog/2012/03/01/the-rise-of-the-employee-brand/

Chapter 1

1. Mark Fidelman. Socialized! (Brookline: Bibliomotion, 2012), Kindle edition: location 2891.

2. Mike Myatt. “10 Reasons Your Top Talent Will Leave You.” Forbes. Accessed January 8, 2013. http://www.forbes.com/sites/mikemyatt/2012/12/13/10-reasons-your-top-talent-will-leave-you/

3. Jennifer Aaker. “Building Brands Inside Out.” eCorner: Stanford University’s Entrepreneurship Corner. Accessed January 8, 2013. http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2580

4. John Hagel. “The Paradox of Preparing for Change.” Edge Perspectives with John Hagel. Accessed ...

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