The Soul of Startups

Index

• Accelerators, 79
• Accountability:
  • balancing values and, 91
  • lack of, in creating communities, 132
• Acquisitions, 91–92
• Actions:
  • failure to align mission and, 150–152
  • of individuals (see Behavior(s))
• Agussol, Anouk, 154–155
• “Air cover,” 71, 72
• Amazon, 50–52
• Ambition, lack of, 86–89, 93
• Amoruso, Sophia, 146
• Apple, 145, 146, 163, 185–186
• Appreciative inquiry, 110
• Artificial hierarchies, 98
• Asking for opinions, 190
• Attwood, Jeff, 138
• Authenticity, 162, 180, 186, 207
• Authentic self, 186–188, 194–195
• Autonomy, 3
  • in collectivistic culture, 119
  • in individualistic cultures, 125
  • providing team with, 71
  • and success of startups, 98

 

• Barberis, Janos, 197–200
• Bates, Jason, 100
• Behavior(s):
  • cultures resulting from, 183
  • ego‐based, 102–109, 172
  • and mental health, 197
  • microaggressive, 196
  • mimicking, 32
  • toxic, investors' encouragement of, 17
• Benefits to employees:
  • free meals, 27–28, 36
  • shares schemes, 36
• Bezos, Jeff, 79
• BitBucket, 138
• The Black Diamond, 177–201
  • being one's true self, 193–196
  • building complementary teams, 180–183
  • and culture as a cult, 185–190
  • need for different people at different growth phases, 190–193
  • role of people leader, 183–185
  • seeking help in staying mentally healthy, 196–201
  • setting the right tone, 185
  • starting culture from the beginning, 179–180
• Blakely, Sara, 97
• Blame culture, 110
• Blind spots, 187
• Bloom Money, 118–119, 188
• Bootstrapping, 80–81
• Borisov, Hristo, 119
• Boundaries, creating, 28
• Brand(s):
  • customers' reactions to, 145–146
  • derived ...