June 1996
Intermediate to advanced
208 pages
4h 33m
English
Content preview from The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and ResourcesBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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About the Author
Neil Rackham is the founder and president of Huthwaite, Inc., a leading sales consulting, training, and research firm. His book SPIN® Selling has sold more than 150,000 copies. Mr. Rackham is recognized as a pioneer in sales force effectiveness and success, and is widely credited with bringing research and analytical methods to the field of sales force improvement.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.