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The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources by Neil Rackham

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About the Author

Neil Rackham is the founder and president of Huthwaite, Inc., a leading sales consulting, training, and research firm. His book SPIN® Selling has sold more than 150,000 copies. Mr. Rackham is recognized as a pioneer in sales force effectiveness and success, and is widely credited with bringing research and analytical methods to the field of sales force improvement.

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