Foreword
BEING AN ENTREPRENEUR is one of the greatest ways to make the world a better place. Building a company the right way with a great product, mission, and structure, unlocks human potential and allows you to have enormous impact in your immediate and extended community.
This book is priceless in helping you do just that. It is a step-by-step guide to taking an idea and turning it into a business.
I have been starting businesses all my life, since I was 12 years old in Junior High School. Since founding Idealab as a technology incubator in 1996, I have started more than 100 companies. The steps shared in this book are so clear and logical, it's painful to think about how wildly useful it would have been to have in my hands 20 years ago.
This book will help you avoid mistakes and make you 1,000 percent smarter in your approach to building a business. I guarantee that there will be at least one chapter in this book which could dramatically change the trajectory of your success and happiness. David describes how to approach your business when it's just a kernel of an idea, how to develop a plan and test your product in the market, how and when to hire the right talent (and importantly, how to think about equity splits and compensation), and takes you through the various administrative tasks that can be seen as tedious but are critical to avoiding expensive mistakes in the future. He outlines how to approach raising money and investors and the different sources of money available ...
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