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The Tech-Savvy Real Estate Agent
book

The Tech-Savvy Real Estate Agent

by Realtor Galen Gruman
March 2006
Beginner content levelBeginner
256 pages
7h 3m
English
Peachpit Press
Content preview from The Tech-Savvy Real Estate Agent

Chapter 7. Managing Marketing Campaigns

<feature><title>Issues Covered</title>

In This Chapter

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How do you build and maintain marketing lists?

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How do you deliver marketing campaigns?

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How do you track a campaign’s success?

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You know which technology-based outreach methods to use, and you have the marketing collaterals ready to go. (If not, check out Chapter 5,“Online Marketing Techniques,” and Chapter 6,“High-Tech Marketing Collaterals.”) That’s a big part of the battle. But a major task remains: the logistics of managing your campaign.

Sending out flyers, postcards, e-mails, and so forth can be a futile exercise, with no results to show for the time and money. How do you ...

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Publisher Resources

ISBN: 0321413660Purchase book