Chapter 7. Managing Marketing Campaigns
In This Chapter
<objective>How do you build and maintain marketing lists?
</objective> <objective>How do you deliver marketing campaigns?
</objective> <objective>How do you track a campaign’s success?
</objective> </feature>You know which technology-based outreach methods to use, and you have the marketing collaterals ready to go. (If not, check out Chapter 5,“Online Marketing Techniques,” and Chapter 6,“High-Tech Marketing Collaterals.”) That’s a big part of the battle. But a major task remains: the logistics of managing your campaign.
Sending out flyers, postcards, e-mails, and so forth can be a futile exercise, with no results to show for the time and money. How do you ...
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