Chapter 7. Managing Marketing Campaigns

<feature><title>Issues Covered</title>

In This Chapter

<objective>

How do you build and maintain marketing lists?

</objective>
<objective>

How do you deliver marketing campaigns?

</objective>
<objective>

How do you track a campaign’s success?

</objective>
</feature>

You know which technology-based outreach methods to use, and you have the marketing collaterals ready to go. (If not, check out Chapter 5,“Online Marketing Techniques,” and Chapter 6,“High-Tech Marketing Collaterals.”) That’s a big part of the battle. But a major task remains: the logistics of managing your campaign.

Sending out flyers, postcards, e-mails, and so forth can be a futile exercise, with no results to show for the time and money. How do you ...

Get The Tech-Savvy Real Estate Agent now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.