Chapter 7. Managing Marketing Campaigns
In This Chapter<objective>
How do you build and maintain marketing lists?</objective> <objective>
How do you deliver marketing campaigns?</objective> <objective>
How do you track a campaign’s success?</objective> </feature>
You know which technology-based outreach methods to use, and you have the marketing collaterals ready to go. (If not, check out Chapter 5,“Online Marketing Techniques,” and Chapter 6,“High-Tech Marketing Collaterals.”) That’s a big part of the battle. But a major task remains: the logistics of managing your campaign.
Sending out flyers, postcards, e-mails, and so forth can be a futile exercise, with no results to show for the time and money. How do you ...