REFLECTION
In the opening preparation, I noted that the purpose of each chapter’s closing questions was to push you along on your own journey of understanding transformations and thereby increase the chances this book will have an impact on you and your business. And that is my intention for this closing reflection, that you would change what you do and offer through the ideas, principles, and frameworks you have learned.
Now is the time to shift from learning to acting, from absorbing to applying, from being to becoming. From selling whatever offerings you have today to using those offerings to help your current and future customers achieve their aspirations through the transformations you guide. That, of course, requires your own transformation, ...
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