March 2015
Beginner
648 pages
26h 21m
English
book
The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies
by Daniel Thomas Cook, J. Michael Ryan
Overview
With entries detailing key concepts, persons, and approaches, The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies provides definitive coverage of a field that has grown dramatically in scope and popularity around the world over the last two decades.
Includes over 200 A-Z entries varying in length from 500 to 5,000 words, with a list of suggested readings for each entry and cross-references, as well as a lexicon by category, a timeline, and an introduction by the co-editors
Brings together the latest research and theories in the field from international contributors across a range of disciplines, from sociology, cultural studies, and advertising to anthropology, business, and consumer behavior
Assembles clear and concise expert information for scholars, researchers, and students at all levels
Available as an online platform with interactive cross-referencing links and powerful searching and browsing capabilities within the work and across Wiley's comprehensive online reference collection or as a single volume in print