March 2015
Beginner
648 pages
26h 21m
English
book
The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies
by Daniel Thomas Cook, J. Michael Ryan
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Boycotts
KATHLEEN KUEHN
Victoria University of Wellington, New Zealand
DOI: 10.1002/9781118989463.wbeccs028
Boycotts are the strategic avoidance of a person, country, organization, product, or service, usually to express dissatisfaction with a particular set of practices. They are a form of protest, the goal typically being to effect some change nonviolently through the application of economic pressure. Designed to punish offending or unfavorable behavior, boycotts are a popular form of consumer and political activism. The converse, “buycotting,” is the purposeful consumption of certain companies, products, or services. As a positive form of endorsement, buycotts direct spending at a particular firm or service not only to incentivize favorable behaviors by rewarding them, but to punish competing firms that do not meet the same values or standards.
The term's etymology derives from Captain Charles Boycott, an Irish land agent who evicted tenant farmers unable to pay high rents after a poor harvest year in 1878. As news of the evictions spread, Boycott's own workers formed the Irish Land League and, as a union, collectively refused to harvest his fields. Local service providers – including traders and the postal service – supported the strike by refusing to do business with Boycott, as well. The term “boycott” earned widespread use for organized isolation, appearing in several newspapers by 1880 – the same year the socially ostracized Boycott resettled in England.
As one of the earliest ...
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