March 2015
Beginner
648 pages
26h 21m
English
book
The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies
by Daniel Thomas Cook, J. Michael Ryan
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YouTube
AARON HESS
Arizona State University, USA
DOI: 10.1002/9781118989463.wbeccs244
YouTube is a video-sharing social media website and digital application found on desktop computers, tablets, smartphones, and smart televisions. Founded in 2005 by Steve Chen and Chad Harley and purchased by Google in 2006, YouTube is considered to be a hallmark of Web 2.0 culture and user-generated content. The site serves as a database of video content, featuring videos coupled with the ability for users to rate the video, comment, or find related content. YouTube videos are shorter than traditional broadcast television, around four minutes, and can be edited with embedded annotations or links. Advertisements, either in the form of commercials before a video or as banners that appear during the video, are a key revenue source for individual users and by Google. Research into YouTube has focused on both the production and consumption of content by individual users, drawn from a variety of methodological and theoretical approaches.
Designed as a destination for individually produced videos, such as home videos, do-it-yourself videos, personal video blogs (vlogs), and independent short films, YouTube invites the sharing of content across users via horizontal distribution. This many-to-many distribution contrasts with major media conglomerates and the vertical one-to-many distribution of content. While this potential remains, the predominant use of YouTube falls into the vertical distribution of ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.