Index

 

Please note that index links point to page beginnings from the print edition. Locations are approximate in e-readers, and you may need to page down one or more times after clicking a link to get to the indexed material.

 

action-taking ability, 22

Africa, and global brands, 132

Ahuja, Simone, 88

ambiguity, 10–11

Apple, 129

apps, 91

The Art of Choosing (Iyengar), 143

aspiration, 12

Bapna, Ravi, 150

Bartlett, Chris, 4, 15–16

Bhangra music, 7

Bhatia, Sabeer, 124

Bias for Action (Ghoshal and Bruch), 17

BOP. See bottom of the pyramid (BOP)

Bossidy, Larry, 4

bottom of the pyramid (BOP), 39, 46–48

      See also The Fortune at the Bottom of the Pyramid (Prahalad)

Brand Breakout (Kumar and Steenkamp), 126–132

Breakthrough Idea Award, 48, 74

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