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Tough Things First: Leadership Lessons from Silicon Valley's Longest Serving CEO
book

Tough Things First: Leadership Lessons from Silicon Valley's Longest Serving CEO

by Ray Zinn
November 2015
Intermediate to advanced
256 pages
6h 11m
English
McGraw-Hill
Content preview from Tough Things First: Leadership Lessons from Silicon Valley's Longest Serving CEO

CHAPTER 7

Processes, Policies, and Procedures

Xerox is responsible for a Micrel policy because it shook our business pretty badly.

Xerox was in its heyday. It was the master of many imaging industries and at that moment in time was a significant player in printers. It did very well and was leading the market with its innovations. Xerox was coming out with a color printer, which in that era was a market innovation.

Micrel wanted a piece of that business. Because we believed Xerox and its position were rock-solid, Micrel developed the power management parts for that printer. Our engineers put a lot of time and effort into inventing the products we sold to Xerox and, as a much smaller company back in the early 1990s, banked big on Xerox as its printer ...

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Publisher Resources

ISBN: 9781259584183