5.1 Introduction5.2 Vision5.3 Mission5.4 Goals for short, medium, and long term5.5 Strategy5.5.1 The playing field: explicit and implicit rules of the organization5.5.2 Strengths, weaknesses, opportunities, and threats: the SWOT analysis5.5.3 A comprehensive plan5.5.4 A procedure for assessing your research unit, department, and organization together with your coworkers5.6 Concluding remarks on vision, mission, and strategyGuest column: Science is the right guide for the future