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Trade Promotion Strategies by Claude Cellich

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Case 2

Market Analysis Tools in the Context of Mexican Foreign Trade*

Overview

Mexico is a country that over the past 6 decades has been guided and structured, in their productive activities and foreign trade, by 3 sets of systems or policies in the economic field:

1. From 1950 to 1972, the economy maintained a system that was called “industrialization via import substitution.”

2. From 1972 to 1981, the political system showed a strong state involvement in the economy.

3. From 1982 to date, the system or set of policies has focused on “trade and economic liberalization” aimed at the insertion of Mexico into the global economy.

During the last 10 years, Mexico has undertaken the important task of trade liberalization. This has allowed Mexico ...

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