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Transforming Relationship Marketing
book

Transforming Relationship Marketing

by Park Thaichon, Vanessa Ratten
October 2020
Beginner to intermediate
174 pages
5h 59m
English
Routledge

Overview

Relationship marketing builds and maintains long term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing.

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Publisher Resources

ISBN: 9781000205534