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Transforming Relationship Marketing
book

Transforming Relationship Marketing

by Park Thaichon, Vanessa Ratten
October 2020
Beginner to intermediate
174 pages
5h 59m
English
Routledge
Content preview from Transforming Relationship Marketing

Contributors

Soha Abutaleb is Assistant Lecturer and Researcher at German University in Cairo, Egypt.

Tanvir Ahmed is a lecturer at La Trobe Business School, La Trobe University, Australia.

Amani Alsalem is a researcher at Griffith Business School, Griffith University, Australia.

Victor Atiase is Senior Lecturer in Accounting and Finance at the Department of Accounting and Finance at De Montfort University, United Kingdom.

Kittisorn Boonnark is a researcher at Griffith Business School, Griffith University, Australia.

Maria Dharmesti is a researcher at Griffith Business School, Griffith University, Australia.

Panagiotis Dimitropoulos is a special teaching staff member at the Department of Sport Management, University of Peloponnese, Greece. ...

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Publisher Resources

ISBN: 9781000205534