4.1. Why Do We Need Compression to Begin With? 4.2. What Actually Is Compression for Audio-Visual Data? 4.3. Do We Still Need Compression in the Future? 4.4. Measuring Coding Performance—Science, Marketing, or a Black Art? 4.5. Different Value Networks for Compression 4.6. Technology Landscape 4.7. Innovative Technology—FCB or Brave New World? 4.8. Bibliography4.9. References