February 2023
Intermediate to advanced
244 pages
5h 53m
English
Content preview from Understanding Organizations...Finally!
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CHAPTER 14
The Divisional Form
Let’s say you make canoes in Canada. Why not kayaks? Expand your market with many of the same materials, processes, and customers. Well, then, why not paddles? Different materials but the same customers. And how about docks? After all, some of these customers buy docks. Next thing you know, you’re making icebreakers. Uh oh!
This is the road to diversification—from different products to different businesses—taken not only by many companies but also by organizations in the plural and public sectors. Diversification starts with related products or services (kayaks after canoes) and ends with ones that are unrelated (ice breakers) in what is called a conglomerate. For years, big business, especially in America, has ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.