Your Quest for Data-Driven Breakthroughs Begins There Are Usually Multiple, Conflicting North StarsThe Good, the Bad, and the Ugly of Data ProblemsThe Problem with ProblemsUnifying Concepts: The Key to InnovationWhat a Unifying Data Strategy Will Do for AgileDefining Being AgileAgile TheaterAgile, Waterfall, and UnifyingDefining a Unifying Data Strategy ApproachUnderstanding the Phrase Being Data DrivenTo Be Data Driven, Be Data CentricBottlenecks Preventing Teams from Being Data DrivenThis Book’s Project: Intelligence.AI Coffee BeansSummary