User Experience Innovation: User Centered Design that Works

Step 4: Innovate Solutions

When you know the actual causes of your pain points, you are ready to start innovating solutions to solve your pain points. The verified causes are similar to any other design input: you have a specific problem that needs to be solved. As always, more brains work better than one, so invite people from various disciplines in your organization, and also consider inviting lead users, as described in Chapter 13.

One approach is illustrated in Figure 9-11 using the TV remote control example. The figure shows a single pain point placed in the center, and the verified causes for the pain point placed around it. Ideas can then be added with sticky notes or similar.

Some causes may be hard to tackle, but this is where true creativity ...