January 2012
Beginner
228 pages
6h 33m
English
Content preview from User Experience Innovation: User Centered Design that Works
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The traditional method for innovation is to first find the needs of the users and then return to the company to create innovations within a team of colleagues. But why not involve the users in the innovation process?
However, you cannot ask just any user to be creative. The vast majority of users will only be able to explain where they have problems with your product, what their specific needs are, and what functions they use.
You need to find lead users. Lead users are characterized by creatively using your or competitive products. You might be able to find users who already design their own applications for your device, system, or web page. ...
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