Foreword by Marty Cagan
I’ve had the extremely good fortune to be able to work with many of the very best technology product teams in the world. People creating the products you use and love every day. Teams that are literally changing the world.
I’ve also been brought in to try to help companies that are not doing so well. Startups racing to get some traction before the money runs out. Larger companies struggling to replicate their early innovation. Teams failing to continuously add value to their business. Leaders frustrated with how long it takes to go from idea to reality. Engineers exasperated with their product owners.
What I’ve learned is that there is a profound difference between how the very best product companies create technology products, and the rest. And I don’t mean minor differences. I mean everything from how leaders behave to the level of empowerment of teams; to the way teams work together; to how the organization thinks about funding, staffing, and producing products; to the culture; to how product, design, and engineering collaborate to discover effective solutions for their customers.
This book is titled User Story Mapping, but you’ll soon see it is about much more than this powerful yet simple technique. This book gets to the heart about how teams collaborate, communicate, and ultimately come up with good stuff to build.
Many of you have never had a chance to see up close how a strong product team operates. All you may know is what you’ve ...
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