November 2013
Intermediate to advanced
108 pages
2h 43m
English
Content preview from Using Information to Develop a Culture of Customer Centricity
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Table of Contents
The Challenge of Customer Centricity
Why You Should Be Reading This Book
Our Approach to Knowledge Transfer
Chapter 1. What Is Customer Centricity?
The Evolution of Customer Centricity
Customer Experience as a Corporate Driver of Value
Increasing Corporate Value by Integrating Customer Value Analytics into the Enterprise
Customer Interaction Management
Summary: Customer Value Is Corporate Value
Chapter 2. The Value of Customer Centricity
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