UX Research

UX Research: Practical Techniques for Designing Better Products

Table of Contents

1. Praise for UX Research
2. Foreword
3. Preface
   1. Assumptions This Book Makes
   2. Contents of This Book
   3. O’Reilly Safari
   4. How to Contact Us
   5. Acknowledgments
      1. From Brad
      2. From David
      3. From Us Both
4. I. Introduction
   1. 1. The History of Research
      1. Research in Manufacturing
         1. Industrial Engineering
         2. Automobiles
      2. Human Factors
         1. The Golden Triangle
      3. Analytics and Lab Coats
         1. GOMS
            1. GOMS defined
            2. GOMS in practice: Keystroke-Level Modeling
      4. Computers, the Web, and Today
      5. Field Research Takes Root
         1. The Backgrounds That Led to UX Research
      6. Parting Thoughts
5. II. Planning and Preparation
   1. 2. Good Research Starts with Good Questions
      1. Why Are Good Questions So Hard?
         1. The Role of Questions in Research
         2. How Good Questions Go Wrong
            1. Leading questions
            2. Shallow questions
            3. Personal bias
            4. Unconscious bias
         3. Knowing When to Break the Rules
         4. Years of Practice and Failure to Master
      2. The Basic Structure of a Question
         1. The Setup
         2. Area of Inquiry
         3. Laddering
         4. Segue to Next Question
      3. Writing Your Questions
         1. Relate Back to Research Goals
         2. Open Up Additional Areas of Discussion
         3. Progress the Overall Conversation
      4. How to Use Different Types of Questions
         1. Process
         2. Explanation
         3. Description
         4. Time Based
         5. Frustrations/Hurdles
         6. Ideals/Dreams
      5. How to Practice Asking Questions
         1. Coworkers and Dry Runs
      6. Exercise: Brainstorming Questions
      7. Parting Thoughts
   2. 3. Quantitative Research Methods
      1. Quantitative Research by the Numbers
         1. Where Do I Find Quantitative Research?
         2. What Quantitative Research Is Not
      2. Three Focuses of Research
         1. Insight-Driven
         2. Evaluative
         3. Generative
      3. Types of Research Methods ...