UX Research

Praise for UX Research

“It’s crucial that product development teams tap into their empathy to deliver better experiences for their customers. UX Research provides practical, feet-on-the-ground guidance for conducting research to inform product strategy and design efforts in any organization.”

—Peter Merholz—Design and Product Executive

“Research is rigor. It’s the difference between designing for real humans and just having an opinion. This book will tell you what you need to know about research from the earliest considerations through to the analysis and implementation. It will help you choose the right method and tell you how to execute with lots of great anecdotal information you can only get from people who’ve done the work. It’s also a great reference piece, you’ll be marking the pages and using it over and over.”

—Adam Polansky—UX Strategist

“This is the book that I wish we would have written if we would have turned each chapter of A Project Guide to UX Design into its own book. Brad and David take a topic that is frequently not considered as complex and complicated as it is, and they spell it out clearly for you. Even better, they not only tell you what to do, they tell you what not to do based upon their own research and experiences. If you want to get started in research, you need to get your start with this book.”

—Russ Unger—Design Leader, Coauthor of A Project Guide to UX Design, Designing the Conversation, and Speaker Camp

“Finally, a book that delves deep into research methods ...