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Value Proposition Design: How to Create Products and Services Customers Want
book

Value Proposition Design: How to Create Products and Services Customers Want

by Trish Papadakos, Alan Smith, Gregory Bernarda, Yves Pigneur, Alexander Osterwalder
October 2014
Intermediate to advanced
320 pages
6h 20m
English
Wiley
Content preview from Value Proposition Design: How to Create Products and Services Customers Want

How to create products and services customers want. Get started with . . .

Value Proposition Design

strategyzer.com/vpd

Written by

Alex Osterwalder

Yves Pigneur

Greg Bernarda

Alan Smith

Designed by

Trish Papadakos

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Publisher Resources

ISBN: 9781118968062Purchase book