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Visual Language for Designers
book

Visual Language for Designers

by Connie Malamed
June 2009
Beginner content levelBeginner
240 pages
7h 13m
English
Rockport Publishers
Content preview from Visual Language for Designers

GLOSSARY OF TERMS

Bottom-up visual processing: visual awareness that is driven by an external stimulus

Cognitive load: the total amount of mental demand imposed on working memory at a given moment

Cognitive science: the multidisciplinary study of mind and intelligence

Dual coding: the theory that states verbal and visual information are processed through separate channels

Fovea: the region of the retina that gives us sharpness of vision

Long-term memory: a component of memory that provides relatively permanent storage

Mental model: broad conceptualization or representation about how things work in the real world

Schemas: the theoretical underlying structures of memory

Sensory memory: the immediate brief recording of information brought in by ...

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Publisher Resources

ISBN: 9781592535156