Visual Thinking for Design

Table of contents

1. Cover
2. Title Page
3. Copyright
4. Table of Contents
5. Preface
6. Chapter 1. Visual Queries
   1. The Apparatus and Process of Seeing
   2. The Act of Perception
   3. Bottom-Up
   4. Top-Down
   5. Implications for Design
   6. Nested Loops
   7. Distributed Cognition
   8. Conclusion
7. Chapter 2. What We Can Easily See
   1. The Machinery of Low-Level Feature Analysis
   2. What Stands Out = What We Can Bias For
   3. Visual Search Strategies and Skills
   4. Using Multiscale Structure to Design for Search
   5. Conclusion
8. Chapter 3. Structuring Two-Dimensional Space
   1. 2.5D Space
   2. The Pattern-Processing Machinery
   3. The Binding Problem: Features to Contours
   4. The Generalized Contour
   5. Texture Regions
   6. Interference and Selective Tuning
   7. Patterns, Channels, and Attention
   8. Intermediate Patterns
   9. Pattern Learning
   10. Visual Pattern Queries and the Apprehendable Chunk
   11. Spatial Layout
   12. Pattern for Design
   13. Examples of Pattern Queries With Common Graphical Artifacts
   14. Semantic Pattern Mappings
9. Chapter 4. Color
   1. The Color-Processing Machinery
   2. Opponent Process Theory
   3. Channel Properties
   4. Principles for Design
   5. Color-Coding Information
   6. Emphasis and Highlighting
   7. Color Sequences
   8. Color On Shaded Surfaces
   9. Semantics of Color
   10. Conclusion
10. Chapter 5. Getting the Information: Visual Space and Time
    1. Depth Perception and Cue Theory
    2. 2.5D Design
    3. Affordances
    4. The Where Pathway
    5. Artificial Interactive Spaces
    6. Space Traversal and Cognitive Costs
    7. Conclusion
11. Chapter 6. Visual Objects, Words, and Meaning
    1. The Inferotemporal Cortex and the What Channel
    2. Generalized Views From Patterns
    3. Structured Objects
    4. Gist and Scene Perception
    5. Visual and Verbal Working Memory
    6. Thinking in Action: Receiving a Cup of Coffee
    7. Elaborations and Implications for Design
    8. Novelty
    9. Images As Symbols
    10. Meaning and Emotion
    11. Imagery and Desire
    12. Conclusion
12. Chapter 7. Visual and Verbal Narrative
    1. Visual Thinking Versus Language-Based Thinking
    2. Comparing and Contrasting the Verbal and Written Modes
    3. Linking Words and Images Through Diexis
    4. Powerpoint Presentations and Pointing
    5. Mirror Neurons: Copycat Cells
    6. Visual Narrative: Capturing the Cognitive Thread
    7. Cartoons and Narrative Diagrams
    8. Conclusion
13. Chapter 8. Creative Meta-Seeing
    1. Mental Imagery
    2. The Magic of the Scribble
    3. Diagrams Are Ideas Made Concrete
    4. Requirements and Early Design
    5. The Creative Design Loop
    6. Conclusion
14. Chapter 9. The Dance of Meaning
    1. Review
    2. Implications
    3. Design to Support Pattern Finding
    4. Optimizing the Cognitive Process
    5. Learning and the Economics of Cognition
    6. Attention and the Cognitive Thread
    7. What’s Next?
15. Index