Chapter 7 Visual and Verbal Narrative
Forget about that old cliché, “A picture is worth a thousand words.” Try to express the following in pictures.
If halibut is more than ten euros a kilo at Good Food, go to the fish market on 5th Street.
It is unlikely that it could be done, even if you are capable of drawing a halibut. Good design is not about pictures versus words. The real issues are as follows. When are images most effective? When are words and other formal symbols most effective? If both images and words are used, how should they be combined?
We begin this discussion by considering sign languages used by deaf people. It may seem strange that sign languages have much to tell us about the fundamental nature of language, but thinking about ...
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