July 2010
Intermediate to advanced
256 pages
6h 18m
English
Content preview from Visual Thinking for DesignBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 1 Visual Queries
When we are awake, with our eyes open, we have the impression that we see the world vividly, completely, and in detail. But this impression is dead wrong. As scientists have devised increasingly elaborate tests to find out what is stored in the brain about the state of the visual world at any instant, the same answer has come back again and again—at any given instant, we apprehend only a tiny amount of the information in our surroundings, but it is usually just the right information to carry us through the task of the moment.
We cannot even remember new faces unless we are specifically paying attention. Consider the following remarkable “real world” experiment carried out by psychologists Daniel Simons and Daniel Levin. ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.