March 2013
Beginner
342 pages
7h 34m
English
Content preview from Visual Usability
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Chapter 3
Personality
“The trick is to be practical at the same time that you are being impractical.”
—Paul Rand1
Just as people react to other people, people react to applications. First impressions happen automatically, consciously and unconsciously. Other impressions are the result of interactions over time. Personality refers to impressions formed based on appearance and behavior, a concept that applies to applications as well as people.
Appearance, behavior, and satisfaction all come into play in how people judge an application. While each interaction affects how people interpret and evaluate an application, this chapter focuses on the visual aspects of an application’s personality. What people see conveyed through layout, color, type, ...
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