November 2018
Beginner to intermediate
265 pages
6h 56m
English
Content preview from Web 2.0: A Strategy GuideBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Preface
YOU ARE ALREADY AN INTEGRAL PART OF THE WEB 2.0 BUSINESS ECONOMY. Every time you click on Google, Wikipedia, eBay, or Amazon, you are sparking “network effects.” If you use a Flickr-enabled cell phone or tune in to iTunes podcasts or check Yahoo! Finance for stock quotes, you are creating monetizable value for businesses—even if you don’t actually buy anything.
Web 2.0 realizes and goes far beyond what Web 1.0 started. It opens tremendous opportunities as business models catch up to the technological possibilities. So many people are connected to and contribute to the Internet now that economies of scale not only lower costs, they create value.
Companies are developing business models that involve creating appealing destinations on the Web where people with shared interests can form communities. When people come together over the Web, their efforts are multiplied rather than simply added together.
Yet whether you are a seasoned business professional or a digital native, the stories about exactly how the new Web 2.0 business models work and make money may seem quite fuzzy, or even downright counterintuitive. The questions are clear:
How is Web 2.0 different from the Web 1.0 dot-com boom and bust?
How does Google offer “the world’s knowledge” to searchers for free and still make more than $10 billion in revenue,[1] grow 68%, and have a stock market valuation of close to $200 billion?
What could possibly make Flickr—a two-year-old photo-sharing startup—worth $40 million to Yahoo!, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.