Looking for Web 2.0
If you picked up this book looking for a simple definition of Web 2.0, you’ll be disappointed. There is no single, commonly accepted definition, nor is there likely to ever be one. To understand why, you need to study the evolution of the term and the philosophy of its creator, Tim O’Reilly.[11]
Why is it difficult to define Web 2.0? The Internet is changing so fast that by the time a definition was documented, it would be out of date. The Web is very dynamic and is built on a constant churn of incremental updating at every level, from blog content and comments to infrastructure.
Capturing a static or structural view of the Internet would not tell the whole story either. Web 2.0 is about more than how the technology works; it’s also about how the technology is used and its real-world effects. Consider the elation a user might feel upon being “favorited” on MySpace.com. How would you document that in a formal architecture? How can you quantify the emotions of humans as part of the machine?
| Fact: No formal architecture or specification exists to explicitly define Web 2.0, nor is there ever likely to be one. |
Use of the term “Web 2.0” has spiraled out of control as thousands of technology companies have applied it to their products and services as proof of their being on the cutting edge. These companies have not, however, bottled some magic solution.
| Fact: You cannot buy Web 2.0 for your enterprise. |
Companies may imply that they are selling you Web 2.0 by linking the ...
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