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Web Anatomy: Interaction Design Frameworks that Work by Robert Jr. Hoekman, Jared Spool

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6. About Us

At this point in web history, few people haven’t heard of Amazon, but suppose for a moment that you are one of them. Or that despite your familiarity with the site, you are interested in learning about how the company got started, what it hopes to achieve in the coming years, or whether or not it’s involved in any charitable activities. To do this, you look for a link labeled About Us, or something similar.

On Amazon.com, you don’t find it.

The site offers financial info, press releases, corporate governance, contact methods, and more, but you’ll have to try hard to find anything at all on the company’s backstory, culture, mission, and so on. In fact, this content does exist, but it’s found on the Careers page, so you may only find ...

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