Preface
“Scotty, beam me up.”
—WILLIAM SHATNER AS CAPTAIN KIRK IN Star Trek IV: The Voyage Home (1986)
The web is a network of linked pages. The web is a communication medium. The web is the locus of the world’s information. We spend much of our time searching the web, extracting relevant data, and analyzing those data. Our lives are easier when we can work efficiently on the web. This book shows how.
The book emerged from a course I teach at Northwestern University. The course started as an introduction to website analytics, looking at usage statistics and performance in search. Then I added concepts from network science and social media. After teaching the course for two years, I realized that gathering information from the web provided a unifying ...
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