Chapter 29. Designing Webbot-Friendly Websites
I’ll start this chapter with suggestions that help make web pages accessible to the most widely used webbots—the spiders that download, analyze, and rank web pages for search engines, a process often called search engine optimization (SEO).
Finally, I’ll conclude the chapter by explaining the occasional importance of special-purpose web pages, formatted to send data directly to webbots instead of browsers.
Optimizing Web Pages for Search Engine Spiders
The most important thing to remember when designing a web page for SEO is that spiders rely on you, the developer, to provide context for the information they find. This is important because web pages using HTML mix content with display format commands. ...